Peter Kalu blogs his London Book Fair experience:
- From a seasoned professional: “flip your ID Badge so AUTHOR doesn’t rub in the face of anybody.” My guess at the best badge name? INTERNATIONAL RIGHTS BUYER. Everyone loves an international rights buyer.
- By size of space and position in the hall, Hachettes is the biggest company in the UK. They occupied what looked like a giant wedding cake building with a balcony for its top layer. As Innocents Abroad me and an amigo wandered up there and found ourselves donuting Hachette’s big hitters as they delivered speeches on new imprints, profit flows and how much they loved their authors. Their champagne was very high quality, the best of LBF.
- Branding is another way money is made from a book, especially a book with a well known character. It takes around five years public profile before a book’s suitable for branding. Kids’ books are the leaders here (Elmer The Elephant…
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